Chemerical is a film about a regular family as they learn about what’s lurking in their products, struggle to come to terms with the new info, and then learn how to make safer changes in their lives.
“Chemerical” explores the life cycle of everyday household cleaners and hygiene products to prove that, thanks to our clean obsession, we are drowning in sea of toxicity.
The film is at once humorous, as we watch the Goode family try to turn a new leaf by creating and living in a toxic free home, and informative, as director Andrew Nisker works with many experts to give audiences the tools and inspiration to live toxic free.
Andrew Nisker weaves visits to the Environmental Health Clinic in Toronto,
the home of Cheryl, a woman who has MCS/ES, interviews with experts and specialists like Stacy Malkan and Donald Low, trips to Chemical Valley and Love Canal, in with the Goode’s journey of discovery as they learn how conventional store-bought products have affected their indoor air quality and health, before discovering safer solutions.
It’s non-threatening, entertaining, yet very informative…
Watch the trailer here:
The Chemical Nation website also has recipes for green cleaning and more resources to help you detoxify your life.
Marika Goode felt so much better after giving up the chemical stew she used to clean with, that she now makes and sells her own homemade products:
For other work by Andrew Nisker, check out