Video: A Family Learns About The Products They Buy

Chemerical is a film about a regular family as they learn about what’s lurking in their products, struggle to come to terms with the new info, and then learn how to make safer changes in their lives.

“Chemerical” explores the life cycle of everyday household cleaners and hygiene products to prove that, thanks to our clean obsession, we are drowning in sea of toxicity.

The film is at once humorous, as we watch the Goode family try to turn a new leaf by creating and living in a toxic free home, and informative, as director Andrew Nisker works with many experts to give audiences the tools and inspiration to live toxic free.


Andrew Nisker weaves visits to the Environmental Health Clinic in Toronto,

the home of Cheryl, a woman who has MCS/ES, interviews with experts and specialists like Stacy Malkan and Donald Low, trips to Chemical Valley and Love Canal, in with the Goode’s journey of discovery as they learn how conventional store-bought products have affected their indoor air quality and health, before discovering safer solutions.

It’s non-threatening, entertaining, yet very informative…


Watch the trailer here:

The Chemical Nation website also has recipes for green cleaning and more resources to help you detoxify your life.

Marika Goode felt so much better after giving up the chemical stew she used to clean with, that she now makes and sells her own homemade products:

Mama Goode’s

Mama Goode

For other work by Andrew Nisker, check out

Take Action Films

7 responses to “Video: A Family Learns About The Products They Buy

  1. Terrific documentary. Thanks for sharing!

  2. My pleasure! I was delighted to get an email about it!
    I remember encouraging people to check it out when it first came out, but it’s a lot easier when it’s online for free :-)
    I think this documentary can make it a lot easier to transition from conventional, but toxic products, to safer alternatives.
    It’s always easier when we see how it’s done…

  3. The video included a machine that measured VOC’s. I would like to use one in my workplace to prove it is toxic. Do you know how I might a get a hold of such a machine?

    • I would love to have easy to access (and affordable) devices that measure VOC’s!

      In fact, every building should have sensors built right in that would alert us when the levels were too high!
      (places with plug-in air”fresheners”, copy machines, mold, fabric softeners, new carpeting, fresh caulk, etc would have sirens going off all the time)

      I haven’t watched the film in a while, so don’t remember if they mentioned the name of the company or person who did the testing or not, but you could probably contact the film-maker and ask him for details (if they aren’t somewhere on the chemical nation website)

      From what I know about the devices (which is from a few years ago) is that they are expensive, need frequent recalibration, are limited as to what they detect, and are therefore not often used (because most people can’t or don’t want to spend the money).

      If you live in Canada, the CMHC used to train inspectors who could do air quality assessments.
      People who are certified in BauBiologie (all over the world) also learn how to assess air quality and I think get training on how to use these tools

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