What Does “Natural” Really Mean?

There’s a great new series of videos about the marketing of “natural”.

Have a look:




And then there’s this problem:

CFIA Allows False Organic Claims and Pesticide Pollution

And some simple solutions:

Food and Personal Power

13 responses to “What Does “Natural” Really Mean?

  1. These videos would be hilarious if the message wasn’t so catastrophic to humans and the ecosystem. My mom once bought a cleaner because it said it was organic. It was really hazardous stuff. The way the company got around using the term was in chemistry there are organic and inorganic compounds. If a compound has both carbon and hydrogen in it is organic. It is truly sad how humans are willing to manipulate and lie to other humans putting greed about health and well-being of other humans.

    • This happens, and so does greenwashing – so we have to learn who the certification bodies are and look for their logos on products.

      And demand enforcement of the few regulations that already exist, as well as the creation of more stringent regulations!

  2. Reblogged this on Life in the City with a Future and commented:
    These videos use humor to deliver the very sad news that we humans are being lied to and manipulated for greed and profit at the cost of our health. Do you know what the word natural means in advertising?

  3. Same tactic as using the word “organic”

    • If something is “certified” organic, there are strict standards to follow and you are not allowed to use the certification labels or call your product organic, without penalties, if caught – and there’s the catch. It seems the Canadian Food Inspection Agency is not enforcing the rules or prosecuting the violators who are caught.

      So the system does need major improvement (especially more inspectors and enforcement of rules).

      If you can’t grow your own, then local organic farmers markets can be great places to shop from. Many areas have CSAs, some areas compile lists of area farms and there are delivery services who check out the farms they get their produce from. The closer to home it is, the easier to look into the details of how your food is grown.

      There are some food resources in the sidebar here too.

  4. Pingback: The Myth of “Hypoallergenic” | Miss Diagnoses

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