Tag Archives: marketing

Scent Marketing or Scented Drugging?

The May June 2015 issue of Costco’s magazine had an article about scent marketing.

The Economist had an interesting article in 2007 regarding manipulative chemical use.

Women’s Voices For the Earth has several reports about fragrances and the fragrance industry.

Why should you be concerned? Read on:

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When Women Don’t Relinquish Fragrance

Guest post by By Heidi Utz

Several years ago, I posed to my women’s group a simple question: Can we ask members not to wear fragrances here? A hush fell over the room, then a silence so vast you could have heard a vial of Obsession drop. The same sweet women I’d grown to respect morphed into a pack of rabid wolves. No perfume?! It was as if I’d proposed giving up coffee, sugar, and styling gel in one fell swoop.

Since then, I have spent much time puzzling over their response. Are we so addicted to our scented products that the very notion of relinquishing them strikes terror in our hearts? Or is it more that the perfume industry has done such a stellar job in marketing its wares? Even in Santa Fe, where a comparatively high level of health-consciousness exists, we’re still susceptible to those redolent magazine ads, featuring the young and glossily naked in their evidently perfume-induced attractiveness.

But what if perfumiers, like chemical producers, were forced to include in their ads the manufacturer’s safety data sheets (i.e., the very interesting ways each spritz affects your liver)? Sound far-fetched?

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Are Fragrances Drugs By Design?

From the FDA

drugs FDA

Drug by definition:

drug 1

What about fragrances when they target our brains and brain functions, including moods and perceptions?

From the fragrance industry:

Aromachology and the brain

To use fragrance technology to transmit feelings directly to the brain

???

That sounds a lot like drugs to me!

From the FDA… Is it a drug?

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What Does “Natural” Really Mean?

There’s a great new series of videos about the marketing of “natural”.

Have a look:

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Are There Any Doubts?

doubt

verb (used with object)
1.to be uncertain about; consider questionable or unlikely; hesitate to believe.
2.to distrust.
3.Archaic. to fear; be apprehensive about.

verb (used without object)
4.to be uncertain about something; be undecided in opinion or belief.

noun
5.a feeling of uncertainty about the truth, reality, or nature of something.
6.distrust.
7.a state of affairs such as to occasion uncertainty.
8.Obsolete . fear; dread.

Sometimes doubts can be useful, when they compel us to investigate things more thoroughly, but industry financed doubt has had a lot of harmful impacts

“Doubt is our product,” a cigarette executive once observed, “since it is the best means of competing with the ‘body of fact’ that exists in the minds of the general public. It is also the means of establishing a controversy.”

We are having our minds (and bodies) messed with in so many ways
and it can become overwhelming when we learn how bad some things really are.

Understanding what is happening can empower us so we can change course.

Read on to see some of the ways we are being had (globally), how some things are interconnected, and some tools we can use to help us work through our doubts.

Corporate Counterfeit Science
Both Wrong and Dangerous

Andrew Rosenberg, director, Center for Science & Democracy

“Last week, a New York Appeals Court ruled unanimously that that Georgia Pacific, a subsidiary of Koch Industries, must hand over internal documents pertaining to the publication of 11 studies published in reputable scientific journals between 2008 and 2012. At issue in the case: whether the firm can be held accountable for engaging in a “crime-fraud” by planting misinformation in these journals intending to show that the so-called chrysotile asbestos in its widely used joint compound doesn’t cause cancer.”

… “Asbestos is but one case of “ghost-writing” of counterfeit science for academic publications in an effort to market or cast doubt on scientific results.  Recently, the editors of the Public Library of Science (PloS) Medicine, a respected open-access scientific journal, published a series of articles highlighting how widespread the problem has become in the pharmaceutical field and the difficulties academic journals are facing as they try to combat the problem. …

As a scientist, it goes against my teaching and experience to accept that ghost-writing of fraudulent scientific papers in the name of commerce should be allowed to continue unabated. Not only does it undermine the entire scientific enterprise, it poses an enormous potential threat to the public.” …

 

Dr Margaret Chan

Director-General of the World Health Organization
(WHO)

“Under the pressure of these forces, chronic noncommunicable diseases have overtaken infectious diseases as the leading cause of morbidity, disability, and mortality. …

The globalization of unhealthy lifestyles is by no means just a technical issue for public health. It is a political issue. It is a trade issue. And it is an issue for foreign affairs.

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