The Marketing of Febreze
(and Other Ways We’ve Been Had)
The commercials and advertisements we see are almost all carefully crafted by teams of “scientists”so that they have the greatest impact possible, resulting in people believing that we NEED to buy and use these products for our lives to be complete.
Here’s how Febreze was marketed and we the people have been manipulated into buying and using an unnecessary and toxic product.
Some excerpts from an article well worth reading:
How Companies Learn Your Secrets
By CHARLES DUHIGG
… “When they got back to P.& G.’s headquarters, the researchers watched their videotapes again. Now they knew what to look for and saw their mistake in scene after scene. Cleaning has its own habit loops that already exist. In one video, when a woman walked into a dirty room (cue), she started sweeping and picking up toys (routine), then she examined the room and smiled when she was done (reward). In another, a woman scowled at her unmade bed (cue), proceeded to straighten the blankets and comforter (routine) and then sighed as she ran her hands over the freshly plumped pillows (reward). P.& G. had been trying to create a whole new habit with Febreze, but what they really needed to do was piggyback on habit loops that were already in place. The marketers needed to position Febreze as something that came at the end of the cleaning ritual, the reward, rather than as a whole new cleaning routine.
The company printed new ads showing open windows and gusts of fresh air. More perfume was added to the Febreze formula, so that instead of merely neutralizing odors, the spray had its own distinct scent. Television commercials were filmed of women, having finished their cleaning routine, using Febreze to spritz freshly made beds and just-laundered clothing. Each ad was designed to appeal to the habit loop: when you see a freshly cleaned room (cue), pull out Febreze (routine) and enjoy a smell that says you’ve done a great job (reward). When you finish making a bed (cue), spritz Febreze (routine) and breathe a sweet, contented sigh (reward). Febreze, the ads implied, was a pleasant treat, not a reminder that your home stinks.
And so Febreze, a product originally conceived as a revolutionary way to destroy odors, became an air freshener used once things are already clean.”…
Febreze Air Effects
This product released 89 air contaminants.
“Do not use in areas without adequate ventilation.”
But does it even work to remove odours?
According to Consumer Reports magazine:
“After we’d sprayed Febreze Air Effects, most blindfolded panelists still identified odors characteristic of fish or cat litter or both, and most also noticed a fragrance or chemical/detergent scent. Among their comments: “I wanted to throw up,” “Flowers gone bad, dirty diapers, old garbage,” and “Like a men’s room in a truck stop.”
Febreze is often advertised with kids or adults inhaling the chemicals and then having a stoned and distant look on their faces. It looks very much like what happens when people huff chemical products to get stoned.
Most people who have MCS/ES are disabled or otherwise incapacitated by breathing air where Febreze has been used. With so many neurotoxic, carcinogenic and endocrine disrupting ingredients, is it any wonder?
And now there is this:
Doctors and environmental health specialists are recommending we avoid fragranced products, especially when pregnant, nursing or around children. The chemicals used in these products cause human and environmental harm.
Fresh air does not smell, nor does it contain toxic chemicals.
Here’s another article about how we’ve been manipulated, by the fast food industry:
The Extraordinary Science of Addictive Junk Food
You can check out my post Are There Any Doubts? for more on how we are being had and made sick by industries while they profit from it. And how public health agencies are unable to compete with industry influences. There’s even a second part in the works about how some of our reps in government represent industry interests instead of citizen interests. The posts about being Guinea Pigs are also connected…
If you want some good info on how to understand the food system and choose healthier options, then you could read Food and Personal Power.
We probably shouldn’t trust any industry that relentlessly advertises their products on tv or elsewhere.
And here’s a tip for freshening the air:
Open a window!
Unless you live somewhere toxic trespass is likely from the toxic products your neighbors have been manipulated into buying and using… or your neighborhood is being fracked… or you live near a busy freeway… or an oil pipeline has been damaged in your backyard… or there’s an out of control forest fire upwind… or mold from flooding… or you get the picture…
In that case, don’t open the window, or spray a toxic air”freshener”… You need heavy duty air purifiers until you can move! Where to, I don’t know… But we all need fresh, clean air that isn’t polluted and full of toxic chemicals.
Breathing fresh, clean air and eating fresh, real food makes us smarter!