Tag Archives: manipulation

Scent Marketing or Scented Drugging?

The May June 2015 issue of Costco’s magazine had an article about scent marketing.

The Economist had an interesting article in 2007 regarding manipulative chemical use.

Women’s Voices For the Earth has several reports about fragrances and the fragrance industry.

Why should you be concerned? Read on:

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Trust Us, They Said

We’re telling the truth… they implied!

These days, there are some who will stop at nothing to protect and increase their profits, no matter what the consequences. I’m grateful to the others who are sharing some wisdom on what is going on and how to spot the red flags.

First off, in this TEDx talk, veteran investigative journalist Sharyl Attkisson shows how astroturf, or fake grassroots movements funded by political, corporate, or other special interests very effectively manipulate and distort media messages.

I’ve noticed so many of those tactics used. Have you?

 

Next, the new film Merchants of Doubt from Robert Kenner and Kim Roberts, inspired by the book of the same name by Naomi Oreskes and Erik M. Conway, is  “a satirically comedic, yet illuminating ride into the heart of conjuring American spin”.

How do you decide who is trustworthy and who is not?

Are Fragrances Drugs By Design?

From the FDA

drugs FDA

Drug by definition:

drug 1

What about fragrances when they target our brains and brain functions, including moods and perceptions?

From the fragrance industry:

Aromachology and the brain

To use fragrance technology to transmit feelings directly to the brain

???

That sounds a lot like drugs to me!

From the FDA… Is it a drug?

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The Marketing of Febreze

The Marketing of Febreze
(and Other Ways We’ve Been Had)

The commercials and advertisements we see are almost all carefully crafted by teams of “scientists”so that they have the greatest impact possible, resulting in people believing that we NEED to buy and use these products for our lives to be complete.

Here’s how Febreze was marketed and we the people have been manipulated into buying and using an unnecessary and toxic product.

Some excerpts from an article well worth reading:

Febreze

How Companies Learn Your Secrets

By CHARLES DUHIGG

… “When they got back to P.& G.’s headquarters, the researchers watched their videotapes again. Now they knew what to look for and saw their mistake in scene after scene. Cleaning has its own habit loops that already exist. In one video, when a woman walked into a dirty room (cue), she started sweeping and picking up toys (routine), then she examined the room and smiled when she was done (reward). In another, a woman scowled at her unmade bed (cue), proceeded to straighten the blankets and comforter (routine) and then sighed as she ran her hands over the freshly plumped pillows (reward). P.& G. had been trying to create a whole new habit with Febreze, but what they really needed to do was piggyback on habit loops that were already in place. The marketers needed to position Febreze as something that came at the end of the cleaning ritual, the reward, rather than as a whole new cleaning routine.

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Are There Any Doubts?

doubt

verb (used with object)
1.to be uncertain about; consider questionable or unlikely; hesitate to believe.
2.to distrust.
3.Archaic. to fear; be apprehensive about.

verb (used without object)
4.to be uncertain about something; be undecided in opinion or belief.

noun
5.a feeling of uncertainty about the truth, reality, or nature of something.
6.distrust.
7.a state of affairs such as to occasion uncertainty.
8.Obsolete . fear; dread.

Sometimes doubts can be useful, when they compel us to investigate things more thoroughly, but industry financed doubt has had a lot of harmful impacts

“Doubt is our product,” a cigarette executive once observed, “since it is the best means of competing with the ‘body of fact’ that exists in the minds of the general public. It is also the means of establishing a controversy.”

We are having our minds (and bodies) messed with in so many ways
and it can become overwhelming when we learn how bad some things really are.

Understanding what is happening can empower us so we can change course.

Read on to see some of the ways we are being had (globally), how some things are interconnected, and some tools we can use to help us work through our doubts.

Corporate Counterfeit Science
Both Wrong and Dangerous

Andrew Rosenberg, director, Center for Science & Democracy

“Last week, a New York Appeals Court ruled unanimously that that Georgia Pacific, a subsidiary of Koch Industries, must hand over internal documents pertaining to the publication of 11 studies published in reputable scientific journals between 2008 and 2012. At issue in the case: whether the firm can be held accountable for engaging in a “crime-fraud” by planting misinformation in these journals intending to show that the so-called chrysotile asbestos in its widely used joint compound doesn’t cause cancer.”

… “Asbestos is but one case of “ghost-writing” of counterfeit science for academic publications in an effort to market or cast doubt on scientific results.  Recently, the editors of the Public Library of Science (PloS) Medicine, a respected open-access scientific journal, published a series of articles highlighting how widespread the problem has become in the pharmaceutical field and the difficulties academic journals are facing as they try to combat the problem. …

As a scientist, it goes against my teaching and experience to accept that ghost-writing of fraudulent scientific papers in the name of commerce should be allowed to continue unabated. Not only does it undermine the entire scientific enterprise, it poses an enormous potential threat to the public.” …

 

Dr Margaret Chan

Director-General of the World Health Organization
(WHO)

“Under the pressure of these forces, chronic noncommunicable diseases have overtaken infectious diseases as the leading cause of morbidity, disability, and mortality. …

The globalization of unhealthy lifestyles is by no means just a technical issue for public health. It is a political issue. It is a trade issue. And it is an issue for foreign affairs.

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