I just discovered a blog (thanks Women’s Voices for the Earth) dedicated to “create awareness, and protect people from the harmful toxins that are so regularly used in the beauty industry, most notably that of the Brazilian Blowout.”

“Pretty Toxic” was created by Jennifer Arce and Dawn Marino, two hair stylists whose lives have changed after contracting formaldehyde poisoning from the hair smoothing product known as the Brazilian Blowout being used in the salons they worked at. The site serves as an educational and informative tool for stylists, consumers and the general public in an attempt to protect others from toxic exposure to chemicals in beauty products.

From their post on the 13th Annual Stylist Choice Awards:

While Martino Cartier accepted the award on behalf of Keratin Complex he said:  

“Thank you for drinking the Kool-Aid, and thank you for believing in Keratin Complex.”

Oh Martino, Martino, Martino!! We had to rewind it to just make sure we heard him right, but yep, that’s what he said!!

“Drinking the Kool-Aid,” according to Wikipedia, “suggests that one has mindlessly adopted the dogma of a group or leader without fully understanding the ramifications or implications.” And also, “refers to a person or group holding an unquestioned belief, argument, or philosophy without critical examination.” So this made us wonder…

Did you know Coppola/ Keratin Complex has the second most injuries reported to the FDA according to documents made public in 2011? Yep, but don’t take our word for it, check it out for yourself! here:

via Are YOU drinking the Keratin Complex Kool-Aid?.